Improve the User Experience of your website/app with a CDN (Content Delivery Network) using AWS CloudFront
Consumers expect a flawless experience from your brand – starting with your website and mobile applications. The digital economy has transformed your online presence into a series of connected engagement platforms, all of which must be aligned and populated with robust content.
From live video streaming to gaming content and API delivery, your digital properties must serve as engagement hubs for prospects and customers. Keeping pace with technology will help maintain a continued path towards improved user experiences and company growth metrics.
Of particular note, one study found that by the end of 2020, customer experience (CX) will overtake price and product as the key brand differentiator. The significance of this statistic cannot be overstated. And companies that have embraced digital transformation are 26 percent more profitable than their peers.
Key Fact: Brands with superior customer experience bring in 5.7 times more revenue than competitors that lag in customer experience.
The user experience is crucial to company success. So how can companies improve user experiences without an entire digital revamp? There are strategies to protect your existing investment in your digital hub, while expanding capabilities to deliver hi-value content to provide exceptional user experiences. One of which is the use of Amazon (AWS) CloudFront.
The Serverless Ecosystem
The trend toward cloud-based data has driven us into a serverless economy. That is, website and applications that rely on static data and images. In addition to user experience, a broader key issue is how fast load times can translate into a metric rewarded by Google in its rankings.
AWS CloudFront ensures the static parts of your website and applications load fast with low-latency. And, developers can save companies costs by only using what they need now, and expand later to scale up.
User Experience Goals > Content Delivery Network Capabilities
There is a direct correlation between user needs and choosing the right technology capabilities. We have matched the consumer need with the enabling technology to help stress the importance of user experiences and the role of a content delivery network in this process.
- Fast, reliable experiences > Static asset caching
- Live and on-demand streaming > sustained, high throughput required for 4K delivery to global viewers
- Protect sensitive data throughout your enterprise > Security
- Secure and fast data > dynamic content + API acceleration
Improving the Value of Experiences
It is a two-way street when it comes to user experiences. Many brands are now publishers of content designed for user engagement and experiences. These execution of these experiences – from apps to streaming content – are competitive advantages; offering high-quality customer experiences can lower the cost of serving customers by up to 33 percent.
Which companies use a content delivery network to improve user experiences? Here is a short list of high-profile companies that use AWS CloudFront as a solution.
- Dow Jones: To improve their readers’ experiences
- Major League Baseball Advanced Media (MLBAM): To provide a scalable solution to serve up APIs
- TVNZ: To bring news and entertainment to New Zealanders
- King Digital Entertainment: To deliver game content to a global user base
- Next Door: For fast content delivery and fast software build deployments
Just remember, you are not alone: 75 percent of marketers say they will be responsible for the end-to-end experience over the customer’s lifetime.