CASE STUDY

About Albert

AI Marketing | Tel Aviv – London – NYC

Albert is the first-ever artificial intelligence marketing platform. It helps businesses streamline the complexities of modern digital marketing by taking manual tasks and driving fully-automated online marketing campaigns across all channels.

In real-time, Albert receives massive amounts of data, converts this data into insights then autonomously acts on these insights across all channels and devices.

Albert is busy continuously learning, maintaining constant optimization and analysis of marketing campaigns. He answers questions you may never have thought to ask, freeing businesses up to focus on higher-value problem-solving.

The team assisted us to build a scalable platform that can efficiently manage our customer’s online marketing campaigns. They’re extremely dedicated, very professional, and always working really hard to achieve efficiency in Albert.

Ron NetzerelCPO

The Challenge

Albert needed a scalable platform to handle the tremendous amount of data that the application manages. This platform would involve constant urgent requirements and updates that would need to be resolved quickly.

Due to the complexity and frequent change requirements, this project would need a team of engineers that could understand the complexities of digital marketing and quickly jump into the project being savvy on the latest trends. The Innuy team not only had the technical skillset Albert required but also the responsiveness and quick turnaround time allowing them to successfully launch the platform.

What we did

Having extensive experience with SaaS projects, Full Stack Systems, and advocating best of breed technologies, the Innuy team were able to build a robust, scalable platform implementing Python/Django.

Our team suggested ways to improve Albert from the Database design to their APIs. Using Django, we took a highly advanced webpy prototype and effectively built the entire backend from the ground up.

Results & Takeaways

Albert and Innuy have successfully worked together for over 3 years. It’s an important success story that has challenged us to be predictive and adaptable. While Albert worked with well-known global brands, saving them time and money, we were proud to be part of their team and helping them achieve their success.